BUILDING SUSTAINABLE ECOSYSTEM

Scaling Metaverse Economy with Digigoods

Meta Horizon is an interoperable social gaming platform bridging VR, mobile, and web for millions of users worldwide. I spearheaded the strategic unification of the Digigoods marketplace, consolidating 50+ fragmented commerce surfaces into a cohesive cross-platform architecture that established transactional parity and dissolved years of architectural debt.

Driven by the need for a scalable creator economy, this project aimed to architect a high-intent decision surface that balances emotional desirability with systemic rigor. By streamlining the core "earn-and-redeem" engagement loop, the resulting framework directly contributed to a 17% lift in MAU and established the commercial blueprint for digital ownership across the Meta ecosystem.

TEAM

2 Designers
3 PMs, 20+ Engineers, 2 UXR, 1 UXW

MY ROLE

End-to-End Design Strategy & Hand-Off
Cross-functional Collaboration | Product Roadmap | Design System | User Research

TIMELINE

Jun 2025 - Jan 2026

IMPACT

17%

Lift in MAU (in-world gaming)

50+

Variations unified

3

Design systems aligned

Opportunity Space

As the Metaverse ecosystem expanded, the commerce experience reached a critical tipping point. With over 50+ fragmented surfaces managed by disparate teams, the lack of a unified source of truth created significant friction for both users and creators.

This presented a strategic opportunity to move beyond legacy utility and architect a cohesive, high-velocity commerce engine designed to bridge the gap between 2D social discovery and 3D immersive gaming at a global scale.

Systemic Unification

Resolving the friction of 50+ inconsistent commerce surfaces to establish a single source of truth across VR, Mobile, and Web.

Transactional Trust

Creating "Transactional Parity" so that purchasing digital assets feels equally secure and intuitive in a VR headset or on a mobile device.

Creator Scalability

Architecting a modular metadata engine that allows creators to launch diverse asset types without requiring manual UI adjustment.

Design
Highlights

The final design shifts the commerce experience from a passive data-logging page to a high-fidelity decision engine. By prioritizing emotional desirability through immersive 3D previews and ensuring rational clarity with structured metadata, the design creates a high-trust environment. This systemic approach minimizes cognitive load, allowing users to move seamlessly from creative exploration to confident acquisition.

Final design is confidential, please reach out for more details.

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